There was a time when looking for information meant spending hours reading books in the public library. But today, all you need is a few clicks and you’ll be presented with an abundance of information online.
Whatever you’re looking for, you’ll most likely find the answers on the Internet.
Unfortunately, this huge compilation of data doesn’t always mean you’re getting good quality information.
For one, you don’t know exactly where everything is sourced, or if the writer is credible enough, and what platform you should trust as your source of information.
Then, there’s Quora, a unique social media platform that offers information in a question-and-answer format. This makes it more relatable, easily understandable and very useful for a lot of people.
With more than 300 million unique monthly visitors from across the globe, Quora is becoming the perfect platform for doing research and marketing a business.
The benefits of using Quora data for marketing
Quora data is underrated in the marketing world, but its benefits definitely make it worth the try. Here’s why:
Quora content get ranked by search engines.
If you try to search for something on Google or Bing, you’ll see a lot of Quora posts in organic search results. This is because search engines look at Quora data like any other content out there, this crawling it to bring up the most relevant results.
You can see that Google includes Quora posts in its regular search results while Bing presents data in its social sidebar. As a marketer, this means that your answers could get ranked higher than your regular posts, which also gives you the opportunity to drive more organic traffic.
Quora marketing gives you more brand exposure.
Millions of people rely on Quora for information and the Quora community consisting of users that see this platform as a reliable source of information keeps on growing every day. As a brand, you have this unique opportunity to be part of that credibility by answering users’ questions and engaging with the community to establish yourself as an authority in your niche and give your brand the exposure it needs without blowing your marketing budget.
Quora is a great source of ideas for content.
The first step to writing content that people will read is to learn what kind of information they are looking for. Chances are, these are questions that they want answers for and they’re most likely to search it on Quora.
Whether you’re running out of content ideas, or you want fresh content for your target audience, Quora is an excellent tool for discovering common questions within your niche, so you can create topics around them. It is one of the best ways to embrace data driven content marketing that offer better results.
Quora allows you to learn more about your audience.
Unlike a traditional marketing survey where different factors can affect how a subject answers questions, Quora offers a more organic approach to understanding what consumers want.
Instead of presenting questions to your audience, they are given the opportunity to express their problem, so you can offer solutions through your answers.
As a business, you can use Quora database to curate a more solid content marketing strategy where you can offer content that addresses the needs and wants of your target audience.
Quora keeps you updated on the latest trends.
If you want to stay competitive as a business, you need to keep yourself in the know about the latest trends in your industry.
Quora makes this easy for you with its trending sidebar feature where you can check out the most popular topics in real-time and join in the conversation to build your credibility in this area.
By staying on top of trends through the Quora research tool, you can keep your engagement high and even carry the discussion on your other social media accounts.
Quora lets you connect with influencers.
These days, a lot of consumers rely on influencers to make their decisions about purchasing a product or following a brand.
So, one of the best ways to get that leverage for your brand online is to connect with influencers within your niche.
If you check out users who post frequently and those with the most followers, you can connect with them to see if they can endorse your product.
It’s easy to spot these influencers on Quora. For one, you need to look at their bio and number of followers.
You should also look at their impressions within the Quora community to make sure that they will be good ambassadors for your brand.
The different uses of Quora for marketingÂ
With all the benefits of using Quora data as part of your marketing strategy, here are some ways you can use it as a powerful marketing tool:
Follow the right users and topics.
Quora is one of the most diverse social media platforms where it offers topics and answers in almost every niche you can think of. Just use the right keywords in your search and this platform will provide you with a Quora dataset that you can scrape to find topics that are relevant to your brand.
But if you want your data to be more specific, you should find users and topics within those areas so you can easily look for questions that you can answer on your own feed and use the data that you get from these users and topics in your own market research.
Impress with your profile.
Quora may be using a unique question-and-answer format, but it’s still quite similar to other social media platforms when it comes to gaining followers: you need a great profile.
Since you’re not allowed to create a profile for the brand itself, you need to identify a person from your team who will answer the questions on behalf of your business.
This person will need to create a great profile with a bio that will show every time he answers a question on Quora.
You’ll also see that the person’s name and credentials will be shown in every answer giving you the opportunity to give a little sneak peek about your brand.
Take time in writing answers.
Here’s the truth: writing the best answers on Quora will take time. Keep in mind that you’re not just answering questions, but you’re also doing it to provide value to your target audience so you can establish yourself as an authority in your industry.
So, if you are going to impress your audience and gain followers, avoid giving vague answers. Instead, focus on writing detailed answers with references and images.
The best answers on Quora are formatted and edited well, and they have hyperlinks, bullets, images and even graphics to really provide the most relevant information to readers.
Don’t answer every question.
If you want to gather the most relevant Quora dataset, you shouldn’t answer every question that you see on your feed. Instead, find recent questions that are most relevant to your brand and answer them quickly.
You can also search for new topics within your niche and look for questions that you might have missed. The key to finding the right questions to answer is by using the right keywords. This is when keyword and market research become extremely useful.
Learn to understand Quora analytics.
If you want to gain access to the most relevant Quora dataset, you’ll need to be mindful of your analytics. Fortunately, Quora has a stats page that you can easily access to get a detailed graph of how your answers are performing.
Here, you’ll see your total number of views and upvotes, your number of shares and an overall graph showing the activity of your feed over time.
By learning how to understand analytics, you can determine which topics are offering the most value to your brand and which you should let go.
Write in Quora blogs.
Establishing yourself in Quora goes beyond just answering questions. You can build your credibility further and gather relevant Quora data in the process by using Quora Blogs to create your own content.
Quora allows you to write a blog and customize its URL, so users can easily recognize your content in your industry.
When it comes to writing in Quora blogs, you need to choose topics that you know extensively. That is so you can provide an in-depth article that tackles everything that the community needs to know about a certain topic.
The bottom line
Quora data, although underrated, has provided good value to businesses that want to market their brands without breaking their bank.
This question-and-answer format has been quite useful to both readers and businesses because it provides a platform to express problems and offer value that’s a win-win for both parties.
So, if you haven’t tried using Quora for marketing yet, this is the perfect time to embrace the Quora research tool that could help leverage your business and make it more competitive while keeping your marketing budget in check.
By the way if you are looking for Quora data for data science, you can check out Kaggle here:Â
Additional references:
Buffer has an excellent overall Quora marketing guide here:Â
https://www.zoho.com/social/journal/marketing-on-quora-a-beginners-guide.html
https://www.semrush.com/blog/10-reasons-why-marketers-should-use-quora/
