There are many ways to promote your business through content marketing. One effective way is by leveraging recent questions asked on Quora platform. The platform gives you an insight into what people are inquiring and what they really care about.
The content on Quora is user-generated, which means that it’s ‘real’ content created by real people. As such, it can be leveraged to support your content marketing efforts. In this post, we’ll show you how to use Quora to find and create content for your audience. This article will discuss how to determine relevant questions people are asking on Quora and how best to leverage these questions for your marketing efforts.
What is Quora?
Quora is a question-and-answer platform that lets members ask questions about any subject. People can then publicly answer these questions within the context of a well-written blog post, which can drive traffic to your website through your writing. Any writer can use Quora as a source for content ideas and gain readers in the process.
The most important aspect of Quora is that the best answers are upvoted. This means that the authors of the most helpful and accurate answers will have their content read by many active users, and thus have their content seen by millions of users.
Why use Quora for content marketing and related research
- Quora is a great place to find questions relevant to your industry. Even better, these questions are active and have many followers, which means there is a large audience waiting for your answers. You can see what people are asking about in your industry and niche, and create content that speaks directly to those queries.
- It can give you an unfiltered look at your audience’s questions. If you’re looking for relevant topics to cover in future blog posts, or looking to do some keyword research, Quora can be a great source of insight into what people are searching for online.
- It can help you understand what problems your audience has. If you don’t have a good idea of the problems your audience faces, it will be hard to develop products or services that solve their problems — and if you don’t solve their problems, they will go elsewhere. If you know what questions they are asking Quora about, it can help you create better content.
- Quora is an excellent source of free content ideas that can help you improve your marketing strategy and efforts.
- Help you find the right influencers on the platform so you can reach out to them about future partnerships
What are the benefits of answering questions on Quora
- Â Â Â Â Â Question answering is a great way to build authority as an expert in your field. When you help others by answering questions, you’ll begin building a following of people who trust what you have to say.
- Â Â Â Â Â You get to create content that people are genuinely interested in reading. If someone asks a question on Quora, chances are they’re looking for a solution to their problem or an answer to the question they pose. When you answer this list of questions through your content, you provide value to your audience and increase brand loyalty by showing them how knowledgeable you are in your field.
-      It also allows you to build authority and credibility in your industry by providing valuable, informative answers that are backed up by research. You can also link relevant external sources within your answer to help back up what you’re saying and provide even more value. This will help establish yourself as a trusted source for information about whatever topic you decide to write about—which can help differentiate yourself from your competitors.
-      It’s great for SEO. Google indexes many of the popular questions and answers on Quora, so your answers can show up in search results. This can help build traffic to your website or blog — as long as you provide a link to your site along with your answer.
- Â Â Â Â Â It’s an easy way to get exposure for your business or brand. It’s pretty safe to assume that anyone answering questions on Quora is interested in topics related to the question they’re answering. So if you answer questions related to your business, there’s a chance that readers will check out your profile page or website and become customers.
- Â Â Â Â Â Increase traffic to your website through clickable links and linkbait tactics
- Â Â Â Â Â Helps you get product feedback from customers or potential customers
- Â Â Â Â Â Improve your search engine rankings through new backlinks
How to use quora for content marketing.
Here are a few shortcuts to get to the best Quora content:
Use Quora’s search box
Search Quora for keywords that are relevant to your industry or topic. Enter relevant keywords and see what comes up. You can also browse topics related to your industry or niche. For example, suppose you run an ecommerce store that sells electronics. In that case, you may want to check out the technology topic page or browse questions under subtopics like consumer electronics or wearable tech. Then, look through the results and pick out questions with several answers and many views.
Find questions with no answers or few answers
These tend to be quicker wins than searching through thousands of questions with lots of answers, but they’re also harder because you have no idea if anyone will see your answer (unless you do some additional research).
Choose the right question(s) to answer and post content that answers them
After you’ve found a question or two that interests you, you can go ahead and post a valuable answer to it. When doing this, it’s important to keep in mind that you are writing for an audience of other writers and marketers—not just Quora readers. This means that your tone should be professional, courteous, and otherwise appropriate for others in your industry.
When choosing questions to answer on Quora, you should make sure you have a solid knowledge of the subject. You should also look at the person who asked and their profile to see if they are a good target for your content marketing efforts. If you feel that their audience would be interested in your product or service, it’s a good idea to answer the question with a positive or helpful response.
You can easily find questions in bulk for different Quora keywords, topics or niches using relevantal tool, giving you more time to create relevant content and saving you time and stress.
Build a quora page for your company
Your company can also create its topic page on Quora. This allows you to post helpful or interesting articles to your target audience. Once again, this may include external link to your content or articles written by others to consolidate your content.
Pay attention to trending topics in the right sidebar
Find questions with many views, since those will be viewed by more people and will have a higher chance of being seen by an influencer or someone who has something to share with you.
Prioritizing information over sales when answering questions on Quora is the greatest strategy. Prior to addressing readers’ pain with a product, try to address them with words. Readers will naturally desire to learn more about your products or services if you exhibit a strong comprehension of their situation. A simple link or mention should be sufficient to trigger a click and a prospective lead or sale.
Get notified when people ask new questions
If you constantly get updates on unanswered questions, you can now provide detailed answer to these questions. This gives you an opportunity to post helpful or interesting articles to your target audience.
You need to make sure that your content is interesting enough to get people interested in it. That doesn’t mean you can’t be funny—in fact, humor is a great way to catch their attention. But it does mean that you need to focus on the quality of your content. Not just the information you’re providing, but how well-researched it is, how clearly it’s stated, and how long it is.
Create sharable content
You need to ensure that your content is socially shareable. You don’t necessarily want viral shares; viral content usually gets a lot of negative attention and isn’t as valuable as it seems. But you do want to make sure that people are willing to share your content with their friends and followers on social media platforms.
How do I know if I’m relevant?
If you plan to create content relevant to what people are searching for online, it helps to have a sense of what’s trending. That way, you’ll know what types of topics and keywords are currently getting attention. With Relevantal Quora API, you can find the most recent questions that attract the most views and followers; answer potential questions; build your brand or reputation as an expert through quality content on Quora and easily generate ideas for your content.
In conclusion, content marketing is a great way to build awareness for your company. But what if you want to dig even deeper? One of the most powerful ways to do that is by using Quora to find questions that people are asking, and then leveraging those questions as the fuel for your content marketing efforts.
